For the M&M's Peanut Butter Super Bowl Ad, we transformed the World's most comfort food (peanut butter) into diamonds, to create the first-ever Almost Champions Ring of Comfort - for Super Bowl runners-up.
The #RingOfComfort has real diamonds made from real comforting M&M'S Peanut Butter.
A campaing by AlmapBBDO and BBDO NY.
(WIP)