IGOR PONTES
Creative Copywriter 🇧🇷
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Sacred Choir

In Brazil, soccer is a religion. And now we can prove this.

To launch the “Holy Game” (Fox Sports program), we transformed the hymns of all 20 clubs in the A series into liturgical songs.

In partnership with two famous Brazilian musicians and their official chorus.

This digital activation was the most influential of the channel by the time.

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