Greenpeace turned the most popular online game today into the most immersive climate change simulator ever.
Los Santos, the land of GTA Online, is an immersive replica of Los Angeles. A perfect real-life simulator made with thousands of actual city footage. Many years of unstoppable research and development by Rockstar made GTA the most realistic game nowadays.
In partnership with their own scientific team, Greenpeace used real future predictions to develop Los Santos +3ºC. An entire metaverse half-underwater, afflicted by heat, drought, air pollution, and a full-blown economic crisis, with climate refugees and many other real challenges.
🦁 It was the most awarded project in Brazil and one of the most awarded ideas at the 2022 Cannes Festival, winning 15 awards - including 2 Golds - and making VMLY&R São Paulo the Entertainment Agency of the Year.
