A milkshake shop with no blender, where all the milkshakes were blended by professional motocross riders performing radical moves on Yamaha bikes, on an official competition track.
The brand activation took place on the main track at the Brazilian Motocross Championship, the world’s third-biggest event for the sport.
The first time a brand has allowed the audience to engage with the track through an interactive experience — one that stars its own product.