Solidarity Haircuts #fortalizese
Brazilian biggest hairstylists inspiring the donation of hair to make wigs for cancer patients.
case study
the film that invited people to join the project
some pages of the book with all solidarity haircuts
for each haircut, one real and beautiful story.
click to see in the lightbox.
campaign posts
Exhibition on the subway.
The invitation came from the subway itself.
AGENCY: camisa 10
CREATIVES: bruno pimenta + arthur villas + IGOR PONTES
CREATIVE DIRECTOR: bruno richter + victor vicente
films: silence
RECOGNITIONS:
clube de criação do rio de janeiro - x2
ABP (ASSOCIAÇÃO BRASILEIRA DE PROPAGANDA) - SHORTLIST
ABMN - PRÊMIO MARKETING CONTEMPORÂNEO - GOLD
PRÊMIOS LUSÓFONOS DA CRIATIVIDADE - BRONZE
COLUNISTAS RIO (PROMO) - SILVER
COLUNISTAS RIO (CAMPAIGN) - GOLD