Creative Copywriter 🇧🇷
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King's Last Letter

Elo unearths letter from Pelé in new messaging that inspires Brazilians’ national pride.

At a moment of reflection for Brazilian football, Elo, the 100% Brazilian payment technology company, has rolled out a moving campaign focused on the last letter from Pelé, published on his social media four years ago.

(WORK IN PROGRESS)